We are thrilled to announce that the Forest Enhancement Society of BC (FESBC) recently won a Gold Hermes Creative Award in the Strategic Campaigns category for communications. This recognition celebrates the success of our communications for last year’s announcement on the 42 newly funded forest enhancement projects. The initiative effectively communicated to a wide audience that FESBC fulfilled Premier David Eby’s directive to assist B.C.’s forest sector.
“We are immensely honoured to receive this award, which recognizes the creative talent and capability of our team,” said Steve Kozuki, executive director of FESBC. “The award highlights our commitment to effective strategic communications to drive awareness, engagement, and support for forest enhancement initiatives.”
The Hermes Creative Awards is an international competition for creative professionals that recognizes outstanding work in the industry of communication professionals. FESBC’s win in the Strategic Campaigns category highlights the organization’s innovative and impactful approach to effectively communicating.
The campaign was launched with a press event in Kamloops, B.C. back in September 2023. Project partners, local leaders, and government representatives were invited. The rollout of the communication campaign shared the news of the 42 newly funded projects in an easy-to-understand and impactful manner that promoted collaboration and showcased the economic, environmental, and social benefits of the projects, including the utilization of waste wood for green energy generation and the mitigation of wildfire risks.
The communications initiative was a success, with forestry associations, publications, and industry partners sharing news through their communications channels and networks, generating a total of 77 stories shared locally, provincially, and nationally.
“Our goal was to ensure local, provincial and national media would highlight funded partners and their projects, informing people how forestry and those within the sector were taking action on climate change, reducing the risks of catastrophic wildfires to communities, while emphasizing collaboration with First Nations, and informing people of the work being done to ensure low-value fibre was being utilized instead of burned,” explained Kozuki. “The FESBC approach to effective communications is to help real people tell their authentic stories in a compelling manner. This award validates our efforts and inspires us to continue advocating for sustainable forestry practices and community engagement.”
For more information on the projects FESBC supports, please visit: www.fesbc.ca