The Forest Enhancement Society of BC (FESBC) is the proud recipient of an award for its video titled B.C. Forestry Workers are Climate Change Heroes. A list of winners for the 2022 MUSE Creative and Design Awards has been officially released by the International Awards Associate (IAA) and FESBC took home gold for its educational video.
Steve Kozuki, Executive Director of FESBC, was elated by the win over the video the organization released several months ago to highlight the work of the many women and men who work in forestry and are doing their part to take action against climate change.
“Climate change is a concern for many people around the world,” said Kozuki. “Throughout British Columbia, there are locals who have channeled that concern into taking action on climate change using the natural power of our forests. Climate change heroes can often be found in B.C.’s forests wearing hard hats and they deserve to be recognized. To win this award for our video is a great acknowledgement of our collective efforts.”
The work that landed this decisive victory was created for FESBC in collaboration with Amplify Consulting Inc. and Gravity Fair Productions, both Kamloops-based companies.
Josef Perszon, cinematographer and editor at Gravity Fair Productions noted, “To tell the story of Climate Change Heroes, the production team focused on capturing in-depth interviews and impactful supporting imagery. In post-production, we chose to edit segments down to only include simple, easy to understand concepts.”
Perszon added that FESBC and all its partners are doing great things.
“I hope that my role in this project helps to inspire others to take action against climate change,” he said.
Echoing Perszon is Aleece Laird, CEO and communications specialist at Amplify Consulting Inc.
“This project was a lot of fun to work on, and we believe it teaches people what a tremendous tool forestry is for taking steps to mitigate climate change,” said Laird. “It was also meaningful to show the work of First Nations, scientists, tree planters, and those in the industry who are working hard to be innovative and collaborative. To showcase their work, which is often unseen because it doesn’t happen right in front of us, was a remarkable opportunity to pull back the curtain and shine a light on this important work.”
Having received over 6,000 entries from all over the globe, the MUSE Creative Awards and MUSE Design Awards are two leading award programs created to honour creative and design professionals for their excellence. The MUSE Awards is made up of a series of competitions, which are open for participation by the world at large. Each entry is evaluated with standards relevant to their respective sectors. The jury’s sole mission is to seek out companies and individuals whose excellence and talents are capable of serving as new benchmarks in their respective sectors.
“The team here at IAA is taken aback by the works we received for the 2022 MUSE Awards. The level of refinement and the depth of completion truly represent the best of the creative and design industries,” noted Thomas Brandt, the spokesperson of IAA.
The B.C Forestry Workers are Climate Change Heroes video highlighted several local British Columbia, Canada climate change heroes working on FESBC-funded projects throughout the province including wildfire risk reduction, wildlife habitat enhancement, tree planting, enhanced use of wood biomass, and the fertilization of trees to help them grow faster.
“FESBC has been so pleased to support, and now highlight in this video, many outstanding forest enhancement projects throughout British Columbia,” said Kozuki. “We empower local communities to do this important work to help enhance our forests and our environment now, and for future generations.”